Selected Resources for:
Marketing

Business Insights  

http://0-www.globalbusinessinsights.com.library.lausys.georgetown.edu/autologin.asp

1998-

Contains over 200 market research reports in five broad catalogies: Consumer Markets, Financial Services, Technology, Energy, and Healthcare. Reports are dominated with an European focus, with additional reports for Asia and the Americas.

Global Market Information Database (GMID)  

http://0-www.portal.euromonitor.com.library.lausys.georgetown.edu/

Global in scope, Euromonitor's GMID provides lifestyle statistics and reports; market data and analysis; company profiles, market share, and performance indicators; and market forecasts. Details include expenditure patterns, brand ranking, viewing time per medium and demographics. Use the search box in the upper left corner to find an industry.

Location: various

IBISWorld  

http://0-www.ibisworld.com.library.lausys.georgetown.edu/industry/home.aspx

Industry market research reports from over 700 United States industries. Each report is 25-30 pages in length, contains key statistics, and is updated regularly.

Mintel  

http://0-academic.mintel.com.library.lausys.georgetown.edu/

These market research reports of 100+ pages in length cover such subjects as travel, finance, food, health, retailing, airlines, and lifestyles. Data sources used come from Mintel's own surveys, Simmons, Infoscan's IRI, and trade research. Acceptance of "Academic Conditions of Use" and registration are required to use this database.

ABI/Inform Complete   

http://0-proquest.umi.com.library.lausys.georgetown.edu/login?COPT=REJTPTE3MjErMysxNmJjJklOVD0wJlZFUj0y&clientId=5604

1918- .

Provides current and historic abstracts and many full-text articles from over 2,800 business and management journals, including hundreds of titles from outside the U.S. Covers finance, management, marketing, accounting, business conditions, and other business topics.

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Factiva  

http://0-global.factiva.com.library.lausys.georgetown.edu/en/sess/login.asp?xsid=S001WNa2sJyMTZyMTAoOT6vNparOXmm5DFHY96oYqZlNFFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFB

Provides worldwide full-text coverage of local and regional newspapers, trade publications, business newswires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, and historical market data from nearly 8,000 sources in 22 languages from 118 countries. Note: Number of simultaneous users is limited.

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GreenBook  

http://www.greenbook.org/PowerSearch.cfm?CFID=1308&CFTOKEN=74531818

Annual

The GreenBook website features the entire directory in a user-friendly and interactive format. Company listings include contact information, detailed company/facility profile, website, email, key personnel, industry affiliations, special products and services, and branch office locations.

SRDS Media Solutions  

http://0-www.srds.com.library.lausys.georgetown.edu/library

SRDS Media Solutions provide access to publications with information about advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, Web sites, audit statements, and other basic information for a variety of advertising media: radio, business magazines, consumer magazines, direct mailings, out-of-home (billboards, airports, etc.) and interactive (Internet). This source is designed for the media buyer, but also is helpful for identifying target audiences or choosing publications for submitting articles.

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Choices 3  

http://old.library.georgetown.edu/service/cdnet/app.cfm?appname=Choices3

Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. The CD-ROM version is an extension of Simmons Survey of Media and Markets National Consumer Study. The marketing data were collected from more than 22,000 households, then projected to reflect the general population.

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American FactFinder  

http://factfinder.census.gov

1990-

Includes data sets for the Decennial Censuses for 1990 and 2000, the Decennial Supplementary Survey, the American Community Survey (1996-), the Economic Census for 1997 (2002 Economic Census Advance Reports are scheduled to be released Jan. 2004) and 2002 Population Estimates. Population topics include: aging, disability, education, gender, income and employment, origins and languages, poverty, race and ethnicity, relationships, transportation and veterans. Housing information includes physical and financial characteristics. The Economic Census includes statistics on business and industry, foreign trade and government.

Location: Older Census materials are often available in print or microfilm. Most Census 2000 materials do not have print equivalents. Ask for help at the Reference Desk.

Demographics USA  

http://www.library.georgetown.edu/service/cdnet/app.cfm?appname=DemographicsUsa

This annual contains demographic, household, consumer expenditures, employment by occupations data, and retail sales for national, state, county, and M.S.A. It is the expanded version of Survey of Buying Power. To understand the headers use MSA Headers

Location: Demographics USA (Ref. HF 5415.33 U6 S87)

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Ad$pender  

http://products.tns-mi.com

Ad$pender provides advertising expenditure data for political campaigns, over 100,000 brands, and product categories. The 18 media formats include cable, network TV(network, spot, and syndicated), broadcast radio (network and national spot radio), outdoor advertising, major national newspapers and hundreds of business-to-business and consumer magazines. Data can be retrieved by brand, product class/category, company name, etc. The data are available monthly, quarterly and annually, for the past five years. Produced by TNS-Media Intelligence (formerly called CMR or Competitive Media Reporting). Use Stanford's help sheet

Location: Ad $ Summary (HF5801 .A18) 1999-

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Adforum  

http://www.adforum.com/adfolio/search.asp

Provides access to over 35,000 advertisements in all media: TV, radio, cinema, Internet, print and outdoor ad campaigns. Also includes over 18,000 advertising agency sources, news and other information related to the advertising industry. Users can search for ads by keyword, media type, product, brand name, business sector, agency, country, celebrity or award. Note: There is a limit of three concurrent users. Ask at reference desk for login and password information.

RefWorks  

http://0-www.refworks.com.library.lausys.georgetown.edu/refworks

RefWorks is an online research management, writing, and collaboration tool designed to help researchers gather, manage, store, and share information and generate citations and bibliographies.