Selected Resources for:
Marketing

Business Full Text   

http://0-vnweb.hwwilsonweb.com.library.lausys.georgetown.edu/hww/jumpstart.jhtml?prod=BUSFT

Full text 1995- Abstracting and indexing 1982-

Wilson Business Full Text is part of Wilson OmniFile. It covers all aspects of contemporary business, from the broad areas of accounting, taxation, foreign trade, advertising, banking, public relations, government regulations, real estate, acquisitions and mergers, insurance, communications, management, marketing, entertainment, healthcare, hospitality, tourism, oil and computers, to specific industries, businesses, trades and topics of current interest and concern. It also includes citations to book reviews, interviews, biographical sketches, new-product reviews, corporate profiles and obituaries. Additional information at Wilson's Website.

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Business Insights  

http://0-www.globalbusinessinsights.com.library.lausys.georgetown.edu/autologin.asp

1998-

Contains over 200 market research reports in five broad catalogies: Consumer Markets, Financial Services, Technology, Energy, and Healthcare. Reports are dominated with an European focus, with additional reports for Asia and the Americas.

Global Market Information Database (GMID)  

http://0-www.portal.euromonitor.com.library.lausys.georgetown.edu/

Global in scope, Euromonitor's GMID provides lifestyle statistics and reports; market data and analysis; company profiles, market share, and performance indicators; and market forecasts. Details include expenditure patterns, brand ranking, viewing time per medium and demographics. Use the search box in the upper left corner to find an industry.

Location: various

IBISWorld  

http://0-www.ibisworld.com.library.lausys.georgetown.edu/industry/home.aspx

Industry market research reports from over 700 United States industries. Each report is 25-30 pages in length, contains key statistics, and is updated regularly.

Management & Organization Studies: A SAGE Full-Text Collection  

http://0-online.sagepub.com.library.lausys.georgetown.edu/browsejournals.dtl?source=&coll=MGMT

These peer-reviewed journals cover such subjects as organizational behavior, organizational development, strategic management, organizational theory, industrial psychology, human resource (HR) management, business ethics, corporate social responsibility (CRS), environmental management, leadership, group processes, organizational communication, management learning, management education, training, industrial relations (IR), labor economics, international & cooperative management, entrepreneurship, small business management, E-commerce, non-profit management, compensation & benefits, environmental management, service organizations, hospitality, travel, tourism, marketing, macromarketing, social marketing, marketing education, marketing theory, service marketing, sociology of work, business & government relations, critical theory, simulation, action research, research design, and research methodologies.

Mintel  

http://0-academic.mintel.com.library.lausys.georgetown.edu/

These market research reports of 100+ pages in length cover such subjects as travel, finance, food, health, retailing, airlines, and lifestyles. Data sources used come from Mintel's own surveys, Simmons, Infoscan's IRI, and trade research. Acceptance of "Academic Conditions of Use" and registration are required to use this database.

SBRnet  

http://0-www.sbrnet.com.library.lausys.georgetown.edu

1996- .

Full text of current market research and industry news covering all facets of the sports industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing. Data comes from National Sporting Goods Association, U.S. Department of Commerce, various sports governing bodies, newsletters, and full-text articles from 14 magazines and newsletters published by Miller Freeman. SBRnet also has buyTRACK, by Harris Interactive, a tracking study of sporting goods purchasing habits on the Internet.

ABI/Inform Complete   

http://0-proquest.umi.com.library.lausys.georgetown.edu/login?COPT=REJTPTE3MjErMysxNmJjJklOVD0wJlZFUj0y&clientId=5604

1918- .

Provides current and historic abstracts and many full-text articles from over 2,800 business and management journals, including hundreds of titles from outside the U.S. Covers finance, management, marketing, accounting, business conditions, and other business topics.

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Business and Industry  

http://0-search.rdsinc.com.library.lausys.georgetown.edu/texis/rds/sessions?userid=georgetown&products=BNI

Indexes trade publications covering companies, products, markets, and technology for all manufacturing and service industries. Use the SIC codes to search for a specific industry or choose a broad industry from the "industry" field drop-down box. Many articles are full-text.

Factiva  

http://0-global.factiva.com.library.lausys.georgetown.edu/en/sess/login.asp?xsid=S001WNa2sJyMTZyMTAoOT6vNparOXmm5DFHY96oYqZlNFFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFB

Provides worldwide full-text coverage of local and regional newspapers, trade publications, business newswires, media transcripts, news photos, business-rich websites, investment analyst reports, market research reports, country and regional profiles, company profiles, and historical market data from nearly 8,000 sources in 22 languages from 118 countries. Note: Number of simultaneous users is limited.

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Cabell's Directories  

http://0-cabells.com.library.lausys.georgetown.edu/members.aspx

Collection of information important to scholars in the business field, such as publisher's contact information, type of review process, acceptance rate, and time to review, as well as circulation data, publication guidelines, topics covered in the publication, and editorial policy. Scholars will find this database helpful for deciding in which business/economic journal to publish. To start the search, you much choose in which broad business category you wish to publish: Accounting, Economics & Finance, Management, or Marketing. There is considerable duplication of journal titles across the categories.

GreenBook  

http://www.greenbook.org/PowerSearch.cfm?CFID=1308&CFTOKEN=74531818

Annual

The GreenBook website features the entire directory in a user-friendly and interactive format. Company listings include contact information, detailed company/facility profile, website, email, key personnel, industry affiliations, special products and services, and branch office locations.

SRDS Media Solutions  

http://0-www.srds.com.library.lausys.georgetown.edu/library

SRDS Media Solutions provide access to publications with information about advertising rates and deadlines, editorial or programming content, circulation, links to online media kits, Web sites, audit statements, and other basic information for a variety of advertising media: radio, business magazines, consumer magazines, direct mailings, out-of-home (billboards, airports, etc.) and interactive (Internet). This source is designed for the media buyer, but also is helpful for identifying target audiences or choosing publications for submitting articles.

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CenStats  

http://censtats.census.gov/

Provides access to the following U.S. government databases: County Business Patterns, USA Counties, Annual Survey of Manufacturers, ZIP code Business Patterns, International Trade Data and Occupation by Sex, Race & Hispanic Origins.

Choices 3  

http://old.library.georgetown.edu/service/cdnet/app.cfm?appname=Choices3

Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. The CD-ROM version is an extension of Simmons Survey of Media and Markets National Consumer Study. The marketing data were collected from more than 22,000 households, then projected to reflect the general population.

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Choices II  

1996-1998.

Allows users to explore OLDER United States buying habits of people based on their media habits, demographics, psychographics, and other criteria. The CD-ROM version is an extension of Simmons Survey of Media and Markets. The marketing data was collected from more than 22,000 households, then projected to reflect the general population. LAU Gelardin Media Center MMCD 881

Location: LAU Gelardin Media Center MMCD 881

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SourceOECD  

http://0-new.sourceoecd.org.library.lausys.georgetown.edu/

1998-

SourceOECD is the online publications portal of the Organisation for Economic Co-operation and Development. Contains over 1,500 books, 20 journals and newsletters, 10 statistical periodicals, reference works, and 600 interactive statistical data tables in over 25 database products published since 1998. Text can be searched by theme or country. Statistics can be searched by title and theme. Statistical databases allow users to build their own tables from the latest data, draw graphs and tables, and download to Excel or as .csv files.

Location: All titles also received in print. Check George

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China Data Online  

http://0-chinadataonline.org.library.lausys.georgetown.edu/eng/ereg/ceitgroup.asp

1997-

Statistical data at the national, provincial (31), county (over 2000), and city (over 700) level. The Website contains annual macroeconomic, industry, and socioeconomic data, with some monthly data. A few market research reports and trade data (in Chinese). Authorized by the Chinese National Bureau of Statistics.

Location: Lau Ref HA4631 .C47 (1985- )

Indiastat.com  

http://0-www.indiastat.com.library.lausys.georgetown.edu/security/ip_access1.asp

Provides social and economic statistics for India, covering topics such as agriculture, banking and finance, companies, crime and law, demographics, education, elections, environment, foreign trade, health, housing, media, and tourism.

American FactFinder  

http://factfinder.census.gov

1990-

Includes data sets for the Decennial Censuses for 1990 and 2000, the Decennial Supplementary Survey, the American Community Survey (1996-), the Economic Census for 1997 (2002 Economic Census Advance Reports are scheduled to be released Jan. 2004) and 2002 Population Estimates. Population topics include: aging, disability, education, gender, income and employment, origins and languages, poverty, race and ethnicity, relationships, transportation and veterans. Housing information includes physical and financial characteristics. The Economic Census includes statistics on business and industry, foreign trade and government.

Location: Older Census materials are often available in print or microfilm. Most Census 2000 materials do not have print equivalents. Ask for help at the Reference Desk.

Demographics USA  

http://www.library.georgetown.edu/service/cdnet/app.cfm?appname=DemographicsUsa

This annual contains demographic, household, consumer expenditures, employment by occupations data, and retail sales for national, state, county, and M.S.A. It is the expanded version of Survey of Buying Power. To understand the headers use MSA Headers

Location: Demographics USA (Ref. HF 5415.33 U6 S87)

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Lifestyle Market Analyst  

Tabulates the likelihood of various demographic groups to participate in a variety of activities ("lifestyles"). Data is survey-based and broken out by lifestyles, geographic area, and demographic attribute.

Location: LAU Ref HF5415.33.U6 L54

Ad$pender  

http://products.tns-mi.com

Ad$pender provides advertising expenditure data for political campaigns, over 100,000 brands, and product categories. The 18 media formats include cable, network TV(network, spot, and syndicated), broadcast radio (network and national spot radio), outdoor advertising, major national newspapers and hundreds of business-to-business and consumer magazines. Data can be retrieved by brand, product class/category, company name, etc. The data are available monthly, quarterly and annually, for the past five years. Produced by TNS-Media Intelligence (formerly called CMR or Competitive Media Reporting). Use Stanford's help sheet

Location: Ad $ Summary (HF5801 .A18) 1999-

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Stat-USA  

http://www.stat-usa.gov/

The focus of this U. S. Dept. of Commerce database is export and opportunities for U.S. businesses. Offers reports and statistical information on markets in individual countries and demand for products. IN LIBRARY USE ONLY. International marketing reports under NTDB section.

Adforum  

http://www.adforum.com/adfolio/search.asp

Provides access to over 35,000 advertisements in all media: TV, radio, cinema, Internet, print and outdoor ad campaigns. Also includes over 18,000 advertising agency sources, news and other information related to the advertising industry. Users can search for ads by keyword, media type, product, brand name, business sector, agency, country, celebrity or award. Note: There is a limit of three concurrent users. Ask at reference desk for login and password information.

Business Knowledge Research  

http://0-www.conference-board.org.library.lausys.georgetown.edu/ea/index.cfm

1995-

Conference Board is a not-for-profit organization that creates and disseminates reports about management, company operations, and economics in a global perspective. This database include topics on market research, business ethics, finance, human resources, knowledge management, corporate governance, performance measurement, taxation, and forecasts of national and international economic conditions.

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Gallup Brain    temporarily unavailable

http://0-institution.gallup.com.library.lausys.georgetown.edu/

The Gallup Brain is a searchable database of Gallup public opinion polls and articles about those polls. It covers over 136,000 questions, and responses from more than 3.5 million people interviewed by Gallup since 1935. Also provides access to articles in the Gallup Management Journal.

RefWorks  

http://0-www.refworks.com.library.lausys.georgetown.edu/refworks

RefWorks is an online research management, writing, and collaboration tool designed to help researchers gather, manage, store, and share information and generate citations and bibliographies.